How much do I charge? How much is too much? How much is too little? I wonder if they will they pay that? Is my time worth that little? Oh my, if only I had a dollar for every time I read someone asking what the appropriate amount to charge for their services. You see it so often because there isn’t a simple guide on what rates are appropriate. Although I can not choose your pricing for you, by the end of this article you should have a good idea of where to look to set your rates.
Setting the perfect rates is an important part of starting a web design company. If you charge too much you will likely not get much work, however if you charge to little you’ll likely be worked to death. So how do you find the right balance? It is my belief that you do so by an understanding of the main types of charging available and the factors that go into positioning yourself. There are many different ways to charge your clients and we don’t have enough time to adequately cover all of them so we are going to focus on the major three:
- hourly
- by project
- residual/payment plan
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